Innovision Holding, a leading UAE-based Food & Beverage company have unveiled ambitious expansion plans set to redefine culinary experiences both locally and internationally.
Innovision Holding, spearheaded by visionary entrepreneurs Amjad Barakat and Jamal Wick, is renowned for its commitment to culinary excellence and cultivating truly unique dining experiences, near and far.
The company’s portfolio includes iconic brands such as Brunch & Cake and Canary Club. Most recently, the group has launched the stunning new Jumeirah Island’s restaurant Alusia, that beautifully fuses Levantine and Andalusian flavors and cultures.
Innovision Holding has further disrupted the culinary landscape with the introduction of Olas by Brunch & Cake, a grab and go style concept that focuses on sustainability, community, and high quality, on the go food. This neighbourhood eatery debuted in Sharjah with plans to expand to Downtown Dubai and an exciting beachfront location.
Canary Club has seen massive success with its inimitable buzz and awesome vibe, nestled in Banyan Tree JLT. The Group is exploring avenues of expansion to cater to growing demand of this much loved, lifestyle destination.
The newest addition of Alusia has already proven a huge hit, with the company already in advanced discussions for the development of a second Alusia, where two distinct cultures fuse mellifluously.
Brunch & Cake UAE is set to introduce three new outlets at prominent Dubai locations in Mirdif City Centre, Nakheel Mall and Montgomerie Golf Club.
Global Restaurants, a subsidiary dedicated to expanding the reach of Brunch & Cake and Olas by Brunch & Cake internationally, is set to embark on an ambitious growth trajectory. With a minimum of three Brunch & Cake stores planned per city in which the concept lands, alongside three Olas by Brunch & Cake. This UAE company is set to make massive waves globally.
Brunch & Cake currently operate in multiple regions including Spain, KSA, Egypt, and Bahrain, with imminent 2024 launches in India, Barcelona, Bahrain, KSA, Egypt, and Madrid. 2025 has its sights set on London, Turkey, Qatar, and Ibiza.
Diversification is at the core of Innovision Holding, with the creation of sister companies Bespoke Modular Solutions and Bespoke Joinery. Redefining the hospitality sector in the region with a sustainably driven Design & Manufacturing approach, the company has created a 360-degree approach to hospitality with a focus on architecture, design, and craftsmanship. The Nakheel project is designing and manufacturing F&B units on Dubai Island, while in Abu Dhabi work is being done with the Minister of Tourism to create pop ups in the desert. A testament to Bespoke’s innovation, they have worked with a plethora of hospitality groups such as Ennismore, Rikas, Nakheel, RAK Tourism, and Salt.Additionally FLIP International is the in-house concept development arm that has worked on projects in KSA, Qatar, and UAE, with the likes of Boho Social and The Rice and the Noodle both based in Doha, and Dubai’s Alusia, Made, and Maiz Tacos.
Amjad Barakat, Innovision Holding Co-Founder said “We are thrilled to unveil our ambitious growth strategies for Innovision Holding and Global Restaurants. Our dedication to culinary innovation, cultural fusion, and exceptional customer experiences remains unwavering.”
“This is an incredibly exciting time for us. With these expansions, we aim to transcend boundaries and create unique opportunities for shareholders while keeping ahead of trends with new ideas and concepts both locally and internationally,” adds Jamal Wick, Innovision Holding Co-Founder.
With 2024 in full swing, Innovision Holding is the hospitality trailblazer set to further disrupt the hospitality landscape, tapping into various parts of the industry, both regionally and internationally.
